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zuyyina li-n-nāsi ḥubbu sh-shahawāti mina n-nisāʾi wa-l-banīna wa-l-qanāṭīri l-muqanṭarati mina dh-dhahabi wa-l-fiḍḍati wa-l-khayli l-musawwamati wa-l-ʾanʿāmi wa-l-ḥarthi dhālika matāʿu l-ḥayāti d-dunyā wa-llāhu ʿindahū ḥusnu l-maʾābi
The love of [worldly] allures, including women and children, accumulated piles of gold and silver, horses of mark, livestock, and farms has been made to seem decorous to mankind. Those are the wares of the life of this world, but the goodness of one’s ultimate destination lies near Allah.
— Ali Quli Qarai
Surah 'Ali-Imran, Verse 14
14 . "The love of desires (that come) from women, and of offspring, and heaped-up hoards of gold and silver and well-bred branded horses and cattle and tilth, is made to seem fair to mankind. This is the provision of the life of this world, while Allah is He with Whom is the good resort. "
The Arabic term /qanatir/ is the plural form of /qintar/ which in the Qur'anic Glossary means 'heap of talent' or, here, 'abundant wealth'. The word /muqantarah /, from the same root, has been added after that for additional, emphasis. The term /xayl/, applied in this verse, means 'horse' and a 'riding horse'. And the word /musawwamah/ means 'branded', Viz. the horses that possessed special prominces. That speciality was because of the beauty of their stature and or the kind of training they had gotten. Those horses were called 'well-bred branded horses'.
Things being seemed fair to mankind may sometimes be done by the means of imaginations, sometimes by Satan, and sometimes by flattering people in around. The attractive examples mentioned in the verse are those in regard of the time of the revelation. They can have some new and different examples in every period.