Āl ‘Imrān

رَبَّنَا إِنَّكَ مَن تُدْخِلِ النَّارَ فَقَدْ أَخْزَيْتَهُ وَمَا لِلظَّالِمِينَ مِنْ أَنصَارٍ

192. "Our Lord! Anyone You cause to enter the (Hell) Fire, surely You have put him to disgrace; and the unjust will have no helpers."

Fire is important, but disgrace and notoriety is more important, and more painful than the bodily punishment.

By the way, the transgressors will be deprived of intercession.