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fa-ʾarsalnā ʿalayhim rīḥan ṣarṣaran fī ʾayyāmin naḥisātin li-nudhīqahum ʿadhāba l-khizyi fī l-ḥayāti d-dunyā wa-la-ʿadhābu l-ʾākhirati ʾakhzā wa-hum lā yunṣarūna
so We unleashed upon them an icy gale during ill-fated days, in order that We might make them taste a humiliating punishment in the life of the world. Yet the punishment of the Hereafter will be surely more disgraceful, and they will not be helped.
— Ali Quli Qarai
Surah Fussilat - Verse 16
16. So We sent upon them a furious and poisonous gale in days of evil omen that We might give them a taste of disgracing torment in this present worldly life. But surely the torment of the Hereafter will be more disgracing and they will never be helped.
Another reference is made to the people of ‘Ad elsewhere in the Holy Qur’an14:
Divine Wrath may destroy some people in an instant, though their perdition may take a number of days and nights. It is worthy of note that the blessed Verse in question is saying that incompetent people with small capacities take pride in their limited power and rise in rebellion. They may even rise against Divine Omnipotence out of ignorance. God Almighty may easily turn their opportunities into means of their perdition, as it is reflected in the story of the people of ‘Ad in the blessed Verse in question:
The strange gale levitated them from the ground and knocked them down as it is attested elsewhere in the Holy Qur’an:
This violent gale blew for seven nights and eight days and all the possessions of the wrong doing and arrogant people were being knocked and there remained solely ruins of their glorious palaces, abundant possessions, and luxurious life. The blessed Verse in question closes by saying that:
All these excruciating torments in this worldly life resemble a spark against a sea of fire! What is worse than that is that:
Such wrong doing and arrogant people tried for a life time to show their glory, but at the time of torment, God Almighty inflicted a disgracing chastisement upon them in this world and another humiliating punishment will be in store for them in the Hereafter such that such vain arrogant people comprehend their humility.
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